The Words!
The Words!
I know my way around a keyboard.
With over a decade of diverse copywriting experience, I take my sentences seriously. I have worked with multiple clients to make their communications and brand voice strong online, in print, and on packaging, and I’m dedicated to making sure every single line is on point. I take the same care in crafting captions for social media posts as I do for large-scale ad campaigns, marketing emails, blogs, scripts, website copy, product listings, and SMS communications.
Tapping into my marketing manager role as well, every new writing project I take on begins with reviewing brand and audience data and researching the message you truly want to deliver so that it stops the scroll of your ideal guest, buyer, or cult-like superfan. While writing is, yes, my dream job, I understand that all the lovely language in the world isn’t much without action, and my work backs that up; I write with clear direction toward click-through rates, subscriber and account growth, and an increase in brand loyalty, brand evangelism, and real-time sales. I refuse to settle for bland and truly take the time to live in the creative brief and execute expert edits, ensuring the final copy is always delivered to you on brand, on time, and on budget.
Current + Past Projects
Image c/o SouthCongressHotel.com
South Congress Hotel
Website + social media copy
Taking the reins of an Austin institution’s words department has been an iconic task, and one that I haven’t taken lightly. SCH’s fun brand voice welcomes in travelers + locals alike, designed to be highly-engaging in the local scene and highly-converting, too, with clear messaging to book a stay, attend an event, or shop custom merch.
Image c/o YellowbirdFoods.com
Yellowbird Sauce
Website + social media copy
Handcrafted hot sauce needs handcrafted copy. Adding a dash of fiery personality to every communication that hit guests online, in-store, and all the way to Hot Ones, my social media presence and copywriting for Yellowbird helped solidify it with cult-like status for heat enthusiasts worldwide.
Image c/o AlbertHotel.com
Albert Hotel
Website + email + social media copy
Fredericksburg, Texas is a magical place - and building the first uniquely-branded hotel on historic Main Street required an informative and dreamy brand language to tell the full story. I helped launch the hotel and all its food and beverage outlets online with a heavy focus on laid-back meets luxury.