Albert Hotel
As the regional marketing manager of Albert Hotel, I helped launch a new way to stay and play on Main Street in Fredericksburg, Texas rooted in rich, local history. I put my copy to work to give Albert a welcoming first impression, alongside three unique food and beverage outlet brands - The Pharmacy, The Saloon, and Junebug’s BBQ.
Printed + Digital Collateral
Copy in the hands, on signage, or on the screens of our most-valued guests. Menus, postcards, in-room compendiums, digital ads, and sales decks - written and edited with care.
Website Copy
The full story. I took on the task of tying in the hotel’s namesake, Albert Keidel, and his family’s impact on founding Fredericksburg to the hotel’s laid back yet luxurious feel, staying in a Texas state of mind with onsite spa, sunken limestone pool, and unique restaurant concepts, too
Emails
Taking the concept of Albert Hotel being built as a love letter to the Texas Hill Country, I crafted the hotel’s first love letters to future guests and diners via branded emails from management company, New Waterloo.
Social Media
Howdy from the feed: Albert Hotel and its outlets’ socials served as an initial brand discovery point, balancing aesthetics and style with information about launch, first bookings, and new additions and openings on property. Establishing each concept and keeping copy consistent lead to steady account growth and interest in rooms, menus, and story.