South Congress Hotel
As the marketing manager of South Congress Hotel and its five unique food and beverage outlets - Café No Sé, Maie Day, Mañana Coffee, OTOKO, and Watertrade - I’ve honed my hospitality brand voice across mediums, making sure every communication is clear, creative, and inviting.
Printed + Digital Collateral
Copy in the hands or on the screens of our most-valued guests. Menus, postcards, promotional graphics, digital ads, sales decks, property signage - all of it graces my desk and my editing before going live or going to print.
Website Copy
Catered to staycations, long lunches, and frequently-asked questions alike. Website copy that balances serious information that is essential for guest and diner communication with brand storytelling and fun only-in-Austin finishing touches.
Emails
Book a stay, direct. Email copy that invites guests in without wasting characters, driving clear calls-to-action, hotel room, pool pass and restaurant reservations, and merch sales, alongside showcasing brand personality.
Social Media
Worth stopping your scroll: with such a stunning hotel property and delicious menus, it was imperative that I make the captions and copy on SCH’s social outlets as amazing as the architecture, dishes, and spaces.