Yellowbird Sauce
As the social media manager of Yellowbird Foods for five years, part of my secret sauce for community growth and brand recognition was a spunky, playful voice that still spoke volumes about product quality and homegrown organic ingredients, too.
Website Copy
Saucing responsibly online. I worked alongside Yellowbird’s founders and team to craft copy for the Shopify website, optimizing e-commerce product listings, and adding a dash of peppery personality from the homepage down to the footer.
Product Copy
Words to help make it worth the squeeze. I helped hone the unique flavor descriptions and create copy to identify five of Yellowbird’s classic hot sauce flavors, printed on the bottle labels. I also named one of the small batch sauces, Bliss & Vinegar (now Serrano Coconut), featured on Season 16 of Hot Ones.
Recipe Creation + Copy
Take it from a flavor pro. I tested, created, and wrote original recipes for the online blog, featuring different Yellowbird products and easy-to-follow instructions.
Social Media Copy
I took immense pride (and had a whole lot of fun) in keeping Yellowbird’s social accounts approachable, with copy that reflected our fans themselves: proudly spicy, ingredient snobs, and always down for a ridiculous hot sauce pairing, messy quip, or inside joke, alongside clear calls-to-action, product launches, and more.